White Coconut
Nourishing Shampoo

Sulfate Free • Paraben Free • Phthalate Free • Gluten Free • Ionic Clay Mineral Infused (known to contain 57 trace minerals) • Vegan • Cruelty Free

Ionic Clay Minerals: Helps remove build-up, impurities, and excess oil from the scalp, effectively promoting a healthier scalp environment. As a result, hair appears cleaner, gains more volume, and experiences a revitalized, vibrant quality.
Aloe Leaf Juice:  Packed with vitamins, minerals, amino acids, and enzymes that nourish the scalp and hair. Its enzymes gently exfoliate to remove buildup, improve circulation, and balance pH levels, reducing inflammation, itchiness, and discomfort often associated with scalp conditions like seborrheic dermatitis.
Panthenol (Vitamin B5):  Known for its humectant and emollient properties, panthenol penetrates both the scalp and hair shaft, providing deep hydration and stimulating cell renewal. This process strengthens the scalp and hair, improving elasticity and resilience, and reducing thinning and breakage
Hydrolyzed Soy Protein: Strengthens hair strands by replenishing lost protein, fortifying each strand, and improving moisture retention. This enhances hair’s resilience, making it less prone to breakage and thinning.

Learn More About Ionic Clay Minerals

Emulsify a quarter-sized amount in wet hands, adding more if needed. Lather and massage into the scalp. Rinse thoroughly. For a deeper cleanse, repeat as desired. For the best results, follow with our Color Care White Coconut Conditioner.

Aqua (Purified Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Stearate, White Coconut Fragrance, Soyamidopropalkonium Chloride, Glycerin, Aloe barbadensis (Aloe Vera) Leaf Juice, Amodimethicone, Panthenol (Vitamin B5), Potassium Sorbate, Ethylhexylglycerin, Sodium Benzoate, Hydrolyzed Soy Protein, Simmondsia chinensis (Jojoba) Oil, Helianthus annuus (Sunflower) Oil, Malachite Extract, Smithsonite Extract, Sodium Chloride (Salt), Citric Acid, Caramel Color, Clay Minerals (Ionic).

Please note that ingredient lists are subject to change. For the most accurate information about your specific product, please refer to the label on your packaging.